What Are People Like?!
What Are People Like?! is a brand new campaigns manual by Green-Engage Communications
due out in 2010. It will help campaigners and communicators climb into
the shoes of the people they are seeking to influence, to understand
what goes on inside their head and, most importantly, what goes on
inside their heart.
If campaigns are to meet with success, they must chime with the existing values of people, bypass any ingrained and unhelpful 'gut reactions' and produce a positive emotional response. But how do you do that when people are so different - chalk and cheese and all that? It's true, people are different, but patterns do emerge; in other words, for a given issue there are only so many different types of chalk and cheese.
This report will help you separate people into different groupings, enable you to truly understand where your target audiences are coming from and devise messages that will stand a better chance of working. You'll not just be able to climb into the shoes of the people your campaign is targeting, but slip into their shirts and wear their hats too.
Written by Stephen Hounsham, Sian Berry and Martin Parkinson, What Are People Like?! will help you succeed.
For further information, please contact Stephen Hounsham at Green-Engage Communications at contact@green-engage.co.uk