Consultancy
Green-Engage Communications can help organisations communicate more effectively on the environment...
Local authorities, non-governmental organisations, campaigners and businesses selling ethical products and services are on the front line in terms of promoting environmentally friendly behaviours to people, but they are not always aware of the latest thinking on how to utilise creative techniques, positive marketing and an understanding of psychology to achieve the best possible results.
We can provide advice and project work in the following areas:
- Training communicators in aspects of smarter communications through seminars, workshops and one-to-ones.
- Branding and developing corporate identity.
- Presenting policy in ways that engage people.
- Segmenting audiences and developing messaging.
- Targeting audiences effectively with websites, publications and other products.
- Using the media productively.
- Troubleshooting campaigns that have not reached their full potential.
Green-Engage Communications can help with branding and marketing of tourism businesses...
Hotels, guesthouses, bed and breakfasts and other tourism businesses are in a highly competitive market. They must continually improve their services and ensure they fully meet the expectations, desires and even dreams of their customers. If they don't, the customers will, in time, simply go somewhere else. "Hotel Inspector" Ruth Watson has shown that someone looking from the outside can often see strengths and weaknesses with sharper clarity and objectivity. Green-Engage Communications can help build on existing strong points and promote tourism establishments in a cost-effective way, appropriate to the size of the business.
In particular, we can assist with:
- Crystallising key strengths, advantages... and realities.
- Defining target customers and what they are looking for.
- Devising unique selling points and creating tourism services around them.
- Creating key marketing messages.
- Drawing up promotional campaigns to fit available budgets.
- Placing adverts and writing and producing websites, leaflets and other promotional material.
For further information, please contact Stephen Hounsham at Green-Engage Communications at stephen.hounsham@green-engage.co.uk or on 01756 760883 or 07772 886213.